Rising from the ashes of a previous off-license business on the same location - Quel Vin - the design brief was to develop a visual identity around the new name Valhalla's Goat which might be applied across the business: floor to ceiling craft beers, fine wines & spirits in the Best Independent Bottle Shop in Glasgow.
Building on some goat drawings by graffiti crew Too Much Fun Club, a graphic motif inspired by Fairisle patterns (a midway point between Scotland and Valhalla?) was developed and applied across the store, from architectural elements to shop-fittings and stationery.
The decision to allow random fragments of the pattern to drift upwards as if caught by the breeze, or land on the floor like fallen leaves, was a by-product of the decision to apply the motif by hand (thanks, TMFC!), which gives the interior a bespoke and 'crafted' mood, subliminally reinforcing the brand message of 'liquid treasures': specialised, artisanal and thoroughly curated.